Premier League UEFA Champions League Exclusive: Champions League viewing figures revealed and impact on Arsenal, Chelsea and Spurs Exclusive: The Pub figures are currently marginal for obvious reasons. They estimated that big games attract up to 100,000 illegal streams in the UK, but into four figures for less attractive games. Clubs will also be able to share short in-play clips to engage with supporters, the first such deal the Premier League has done anywhere in the world. It really is the Best League In The World. Chelsea head coach Thomas Tuchel's PSG transfers analysed after 344million splurge, Jose Mourinho may already have an answer to big Tottenham problem and his Harry Kane replacement, earned 11.5million from television money during the 2019/20 season, What time is Match of the Day on? Lee states there are some who estimate that Asias total soccer fanbase numbers over a billionthe kind of interest that the home market cannot even begin to compare with. In total, the event recorded an average viewership of 514,617 across its 57 hour airtime. With a shrinking market of viewers watching the group stages, advertisers could see the Champions League broadcasts as a less valuable proposition, and with the pandemic causing uncertainty in so many areas of the economy, sports television subscriptions become one thing that families may decide they can do without. The causes of that inflation are manifold, but the arrival of Chinese billions on the scene is certain to make things even worse. Change the plan you will roll onto at any time during your trial by visiting the Settings & Account section. Overseas investors have so often attempted to build their own divisions, and to forge successful brands elsewhere. This is investment on a scale never attempted before, with the money involved dwarfing that of Major League Soccer, for instance. China has been the English top flight's most lucrative overseas television rights territory. Judging by their behaviour over the last few years, it is clear that Chinese owners are at peace with the fact that, to attract the players necessary to establish the Super League as a serious force, their outgoings must be truly gargantuan. No side in British history has ever come close to shapingtheir identity and their brand imagetoward an Asian audience quite like Cardiff. A contract has been signed with Tencent Sports after its previous 564m deal with PPTV was terminated with immediate effect earlier this month. So lets have a look at some other football numbers from this week to see how The Peoples Game is delivering for the people. The J. Football TV without crowds is it any good? Heres why China poses a serious threat to European dominance. A footballing whirlwind in the eye of a tabloid storm Look at the actions taken as the Third Reich faces collapse in the final weeks of World War II. But then perhaps a lot of people do just see the headline and the number and absorb it as truth. It is a product almost perfectly designed for consummation, appreciation and the subsequent retention of interest and support. Rather, they are benefitting from enormous injections of private capital, often at the behest of some of China's richest men and the lucrative corporations they command. Amongst the so-called Big-Five leagues in Europe, which include the top-tier football leagues of England, Spain, Italy, Germany and France, the combined revenue of all ET since Oct. 20, 2018 (Chelsea-Manchester These figures are only for standard in-home viewing and exclude out-of-home and mobile device viewing. Twenty-five minutes into the United game, Sky had 3.3 million viewers as a peak. The Premier League's popularity with international audiences around the world has been highlighted by broadcast research for the 2018/19 campaign. By spending in such lavish fashion, Chinese sides are changing the way that their European rivals do business. 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Looking at the bigger economic picture, the outlay of Super League clubs will inevitably drive up the cost of transfers, wages and agents' fees in the major European leagues. The previous agreement with PPTV, signed in 2019 and due to run until 2022, ended after a 160m payment due in March was not received. In regards to the future of European football, and certainly the Premier League, we have a tendency as fandom, punditocracy and press to be more than a little parochial. Ultimately, they have usually had to scale back their ambitions. What none of these numbers show however, and this should not be underestimated, is how satisfied viewers are with what theyre watching. For the 2010-11 Premier League season, the UK had an in-home audience of 629 millionthis compares with a combined 361 million in North and South America combined, 761 million in the rest of Europe, and 879 million in Africa and the Middle East. Year-on-year comparisons are shot through with caveats though, so hard conclusions are not easy to make. Date published: Wednesday 7th October 2020 11:14 - Sarah Winterburn. This is more than the MLS ever managed, and certainly upstages the achievements of less distinguished overseas leagues. We use your sign-up to provide content in the ways you've consented to and improve our understanding of you. China has the most Premier There has been much talk of the broadcasting bubble finally bursting and, while that might well be a premature surmise, there's a sense in which the upwards spiral of television money is no longer guaranteed. In the long term this may lead to a decay in numbers; it certainly isnt likely to lead to an increase. Earlier on Saturday, Leeds game against City on Skys two channels pulled in 1.5 to 2.2 million viewers, which is about par for the course. That has burst open the floodgates in terms of the Premier League's popularity in the world's biggest and fastest-growing market. UEFA has seen global live viewing figures for the group stages of the Champions League drop, with numbers lower than both of the last two seasons. Something went wrong, please try again later. A contract has been signed with Tencent Sports after its previous 564m deal with PPTV was, Sir David Attenborough on biodiversity crisis. READ MORE: The Economic and Cultural Fuel Behind China's Football Investment. Since kicking off its coverage of English soccers top flight in August 2013, NBC Sports has aired28 of the 30 most-watched live Premier League matches ever in the USacross all platforms. Illegal streaming is an ever-present issue to build into these numbers. With regard to Asia, it is perhaps best to let the numbers explain the EPLs popularity and to convey just how sizeable the continents market is. Clearly, the broadcasting industry is, as ever, keen to sell itself as super-popular. According to Lee, over 16 percent of the Citizens fans come from Chinaover five times more than from Britain. Clubs receive a fixed amount for each stage of the Champions League that they qualify for, but there is also money earned via the television "market pool", with UEFA setting a number of criteria for how clubs are paid. China fans get free-to-air English Premier games, ZZ leaves Charlton in search of Premier start, Barclays Asia Trophy set to sparkle in Beijing, Charlton: China's World Cup misery saddens me, Man United-mania set to blitz China again. The Premier League sides fuelling of the Asian passionthe preseason tours and talk of a 39th fixtureis an important side of this mutually beneficial triangle. We support credit card, debit card and PayPal payments. The desire to witness the spectacle of Premier League was once again evident during the recent Barclays Asia Trophy. Both Jan Vertonghen and Matija Nastasic face a race against time to be fit for the Prems opening weekendthe pair a legacy of the demands of the Barclays Asia Trophy, a preseason romp that saw Manchester City, Sunderland and Tottenham compete alongside South China Athletic Association. Stay informed and spot emerging risks and opportunities with independent global reporting, expert Analysis and opinion from our chief football writer. We commonly define stats by in the Premier League era as though it is a world in and of itself, when really its just 28 years since a brand name change. Or by navigating to the user icon in the top right. I was told by someone in the illegal streaming business that this is a huge issue outside of the UK but less so domestically. Initially, it is important to clarify the fairly obvious fact that it isnt just in Asia that the Premier League is an enormous vehicle. For cost savings, you can change your plan at any time online in the Settings & Account section. These were players with decent domestic pedigree, all of whom could most likely have secured transfers to respectable European clubs. Thus, the Premier League was the first major European division to truly be seen by the Asian public and subsequently left a historical imprint on the public. To be specific, Sky Sports racked up 4.5 million viewers, which has now been confirmed as the highest numbers in the history of the company. If youd like to retain your premium access and save 20%, you can opt to pay annually at the end of the trial. Since ESIs viewership breakdown commenced in January 2021, a mobile title has been first every month for peak viewership. "Number of Tv Viewers of The English Premier League in The United States from 2018/19 to 2020/21 (in 1,000s). "In China, we are very happy that our partner WIN TV has reached an agreement so that some matches will be seen free-to-air on local stations.". No-one really seems to be able to accurately measure it. For the Premier League, this comes at a time when a fall in viewing figures has shaken the industry. As the Rangers slip out of the top flight, another Malaysian-owned team, Cardiff City,take their place. The core audience hasnt gone up or down much. By putting the facts in a hall of mirrors, all that they succeed in doing is making people cynical about any claims they make. Liverpool have also taken key steps to capitalise upon this crucial and ever-growing market. Some of the viewing figures for the lower-tier Premier League games were quite low. Sports Media Watch. That said, Chinese owners are pioneering in the sheer amount they are willing to spend. With transfers, wages and agents' fees still going up, the consequences could be disastrous, and waiting in the wings would be none other than the Chinese Super League. or Theres no sign of loads more people signing up to pay to watch football, no sign of more people flocking to watch MOTD either. Oscar has just joined Shanghai SIPG from Chelsea for a fee of 52m, despite having long been linked to clubs of the size and prestige of Juventus. Chelsea transfer news: The Blues will need to act smarter in the market this summer as a bargain offer emerges. While figures for UEFA had improved for the group stages from the 2018/19 season to the 2019/20 campaign, the latest figures have seen this year's competition drop below both of the last two years' results - significantly so on last year's results. WebIn China, Premier League audiences were 6% up on last season. Spurs, for example, earned 11.5million from television money during the 2019/20 season, following their round of 16 exit. The English Premier League attracted a TV audience of 4.7bn last season, with China accounting for the lion's share of viewers. This was up 21 per cent on the average TAD of 414,000 for 2020/21, not including exclusive Peacock streaming or Spanish-language broadcasts. This is why Asian businessessuch as Samsung, Chang and Goldenwayare accruing such enormous expenditure in backing Premier League teams Chelsea, Everton and Swansea, respectively. Sky Sports deal with the Womens Super League (WSL) also saw a 174 per cent increase in pay-TV viewing compared to last season. Currently, you are using a shared account. Why are we no longer surprised to see banks and banks of Tottenham fans in Hong Kong wearing their Lilywhite replica shirts and singing Ossies Dream just as they would on the Shelf at White Hart Lane? Naturally, every press release declares them to be amazed and delighted by increases in Prime subscribers, but without independently verifiable facts, we should raise an Ancelotti-style eyebrow. Extensive Factual Reporting for Television and New Media, Subscribe to our newsletter to access this content. Compare Standard and Premium Digital here. We want as many people as possible to see Premier Leagues matches. While QPR will certainly have suffered financially from dropping out of the Premier League due to a dip in television money, their major fiscal hit may come from missing out on forging a connection with the Malaysian fans that owner Tony Fernandes had been focusing on. Asia offers an enormous market for the Premier League product and has emerged as an invaluable revenue stream for EPL sides. It should be noted, for context, that NBC Sports saw its linear coverage of the 2020/21 Premier League season suffer a 10.3 per cent year-over-year (YoY) fall in average viewership. Opinions are divided but mostly settle around the well, its better than nothing stance. Incidentally, Amazon does not release figures for how many watched their games. One thing we can say without much fear of contradiction is that football on TV is pretty much as popular as it ever was when crowds existed. "The Premier League is considering a strategy for China which has been successful in many regions in Africa whereby at least one match each week is guaranteed free-to-air coverage," he said. This out-performed Saturdays show, which claimed 2.6m to 3.1m 24.5% of the available audience. The difference with the Super League is that Chinese businessmen are not interested in making a profit from their clubs, at least not in a direct financial sense, but rather in gaining political capital by furthering the objectives of the Chinese state. Mikel Arteta explains how he convinced Martin Odegaard to join Arsenal. In the following months, Chinese clubs signed Gervinho, Demba Ba, Graziano Pelle, Ezequiel Lavezzi, Hulk, Ramires and Jackson Martinez, to name but a few. "Whether they are at the ground in person or watching all around the world on TV, fans know what they will get from a Premier League game. External Link, Be wary of future Brighton rotation in FPL, FPL player price changes - rises, falls and top transfers for Gameweek 35, Why Leicester v Everton is a must-win for both teams, Away Fan Guide: Leicester City There are two key reasons why the English game has found such favour among Asian markets. In March, the EFL Cup final between Liverpool and Manchester City on the network averaged 3.16 million viewers, with a peak audience of more than four million. Before Project Restart, around half of the weekends Premier League games were broadcast live. Many will have watched up to four football games, checked into Sky Sports News too, maybe spent some time viewing the Vitality Blast Finals day at Edgbaston, the Indian Premier League, the PGA Tour, the LPGA Tour. Chinese soccer fans will be able to watch English Premier League matches on free-to-air television again revenue with good viewing figures. Video viewership across NBC Sports Soccers handles on Facebook, Twitter and Instagram increased by 63 per cent on 2020/21, while overall engagement on those platforms was up 58 per cent. Related readings: Why battle the titanic clubs of the continent on a level playing field, when it would be more effective to tilt the odds? Sky and BT Sport (which shares Premier League rights in the UK) will have The club needs to fuel this burgeoning fanbase with visibility, astute marketing and, perhaps most importantly, the kind of success that thrusts a club to the top of the tree and makes it stand out in a clustered environment. In, Sports Media Watch. The total and average attendances only covered regular season games. Were declining viewing figures for the Premier League to become a trend in the longer term, and were similar trends to emerge elsewhere in Europe, football on the continent would already be in a critical financial situation. In the UK, SportsPro understands that pay-TV network Sky Sports has no plans to release its viewing figures for the 2021/22 Premier League season. Standard Digital includes access to a wealth of global news, analysis and expert opinion. Chinese clubs appear to be manipulating market conditions in a concerted attempt to damage their international competitors, all the while using their vast resources to further the agenda of China itself. It now looks like it is from an alien planet. It is early in the season and its not possible to tell whether numbers will sustain, increase or drop off, but early indications are that normal figures are being largely sustained. Basically, to get to 14 million, Sky seem to have added up the viewing figures for all their sports channels across 24 hours, then pretended that these are all unique viewers without any crossover between programmes and fed the press a story trumpeting 14 million viewers without making the distinction between viewership numbers and actual viewers. Hop over to BT Sport for Leicester City v West Ham and youd have been one of the 460,000-832,000 watching the Hammers play much better without David Moyes being present. For the time being, this unique and lucrative relationship shows no sign of halting. But why has Asia become such a hot bed for Premier League fervour? The English Premier League has secured a new broadcast deal with Tencent in China, moving quickly to replace its previous $700m contract in the country that was Chelsea news: The Blues have reportedly been turned down by their former boss as Mauricio Pochettino closes in on manager job. Viewers in China will have access to matches from this weekend. US media giant NBCs coverage of the 2021/22 Premier League was the second most-watched seasonof English soccers top flight in US television history, behind only 2015/16. The audience across Africa was 290m. There is no doubt that on-field success and status has a major impact on the marketability of one footballing brand or another. To help achieve that aim, as long as it is expedient, Chinese owners will stop at nothing to outdo European clubs. statistic alerts) please log in with your personal account. Enjoying SportsPro content? That interest carried over to the streaming platform YouTube, where prior to the finals in Madrid more than 8m video views were recorded for finals-related content. Business Solutions including all features. The Welsh clubs Malaysian owner, Vincent Tan, is anticipating a major windfall from his native audience following the Red Dragons imminent Premier League exposure. It is shaping up to be a busy summer transfer window for Arsenal but which senior defenders should Mikel Arteta and Edu look to sell or loan out ahead of next season? Though the Super League has seen broadcasting revenues and the value of its television deals grow considerably in recent years, there can be little thought of clubs turning a profit when acquisitions are, in the case of Carlos Tevez, on wages of anything up to 615,000 a week. suffer a 10.3 per cent year-over-year (YoY) fall, most-watched Premier League final day on record. Please do not hesitate to contact me. Secondly, the nature ofEnglish top-flight contestshave appealed to the casual sports fan. However, this is all speculation. ZZ leaves Charlton in search of Premier start Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s) [Graph]. READ MORE: Images of the Beautiful Game From Mexico, Serbia, Iraq and Beyond. We use Heavy defeats for two of the Premier Leagues big-hitters drew a peak audience of 3.3m as 14m viewers tuned in at the weekend with fans continuing to be It could feasibly come down to a decline in broadcasting revenues as precipitated by a stagnation in viewing figures, which combined with China's monumental spending could see the Premier League and co. flounder, or find themselves financially submerged. Charlton: China's World Cup misery saddens me China's manufacturing activity contracted in April, official figures showed Sunday, due to tapering global demand and slow domestic recovery after Covid-related But one thing is not in doubt, football is an incredibly resilient sport, even if its finances are not, and it currently seems that it will always have a TV audience, but how big that will be in the long term remains to be seen. Andrew Walsh, SPORT+MARKT head of international affairs, said: "The explanation for these remarkable figures lies largely in the redistribution of international rights for the start of the new three-year broadcast term last year. "Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s)." If you do nothing, you will be auto-enrolled in our premium digital monthly subscription plan and retain complete access for S$95 per month. So whats going on? From there it all gets a bit weird. But crowdless is all there is on offer, so we watch it regardless. That hampered clubs like Manchester United from building on their fanbases in the world's most populous country, where the English champions believe they have 71 million fans. Premium access for businesses and educational institutions. AFP. The latest rumours and stories from around the world of football. Sky said this marked the highest in-home peak for any match since Liverpool v Man Utd in January 2021 (4.8 million) and at the time was the highest peak audience of any match from the 2021/22 season. A new report has found that an increase in the accessibility of womens football could lead to viewing figures shooting up by more than 350% globally. One only needs to look to Major League Soccer, the J-League, the A-League, the historical NASL, and various extravagant vanity projects in the Middle East to see that attempting to compete with the grand old clubs of Europe, whether directly or on a limited scale, is more often than not a fruitless endeavour. It was also the most-watched EFL Cup final on record for Sky. During the 2020/21 season, the Premier League The Liverpool versus Chelsea fixture on 28th August, shown on NBC and Peacock, delivered a TAD of more than 1.4 million viewers to rank as themost-watched live Premier League match in US history. To use individual functions (e.g., mark statistics as favourites, set The first determining factor is the final amount of money in the market pool, which was estimated to be 292m (263m) for the 2019/20 season.